Promotional actions


Promotion of cruise tourism

The Board actively participates in a workshop and a congress on the cruise sector.

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Workshops

The Board participates actively in two workshops aimed at international markets.

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Publicity campaign

Relaunch of the ‘Live twice in the Costa Brava and Girona Pyrenees’ campaign for summer 2022.

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Promotion in France

Thirty coaches and team managers from triathlon clubs in Occitanie show an interest in the Costa Brava and Girona Pyrenees’ range of sports options.

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Golf promotion

The Costa Brava’s range of golf options promoted at IGTM in Rome and the Coupe des Présidents tournament in Paris.

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Trade fairs

Participation at the Seatrade Cruise Med 2022, Monaco Yacht Show 2022 and World Football Summit.

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Actions for influencers

The destination continues to host visits to the region by influencers and journalists. 

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Boost to luxury tourism

Publication of the new Premium Costa Brava and Girona Pyrenees website, hosting of the Deluxe Travel Market event on the Costa Brava and creation of the Luxury Spain association.

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Campaign with National Geographic

The post Discover what the Tramontana is like shows high-quality photos and an inspirational video.

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Tourism fairs

Attendance at the WTM and IBTM fairs and projection of the Vívid Insòlit.

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‘Live twice’ campaign

The new publicity campaign that unites the Costa Brava and Girona Pyrenees.

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Actions for opinion leaders

Forty travel agents, opinion leaders and travel and tourism journalists visit the region.

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Commitment to sustainability

Cap de Creus Natural Park joins the European Charter for Sustainable Tourism, increasing the number of parks in the region holding the prestigious ECST seal to five.

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Sports tourism promotion

The professional cycling season opens in the Costa Brava-Girona with three UCI teams and fifty international racing cyclists.

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Sports tourism promotion

International triathlete teams return to the Costa Brava-Girona’s sports facilities and centres.

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Promotional activities for opinion leaders

Further visits by opinion leaders and travel and tourism journalists to the destination area.

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Promotional actions with opinion leaders

Two blog trips organised with @cristinabrondo and @la_foodlover, and two press trips with Territorio Trail and Welt am Sonntag on the Costa Brava.

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Promotion to the German market

Creation of new audiovisual material for the German, Austrian and Swiss markets.

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Promotion to the Belgian market

160 Belgian travel agents and opinion leaders interested in the tourism offer of the Costa Brava and the Girona Pyrenees for the 2021 season.

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Actions for the intermediation channel

Meetings between MICE sector professionals and generalist international tourist operators have been stepped up at various events.

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reStart Europe Catalonia Roadshow

The Costa Brava and Girona Pyrenees are being promoted in Paris as part of the reStart Europe Catalonia tour.

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Promoting responsible tourism

Best maritime practices are being promoted among visitors and sailors on the Costa Brava.

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Promotional actions for influencers

Six press trips for journalists, three familiarisation trips and five blog trips for bloggers and influencers specialising in different products.

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Promotional actions for opinion leaders

The Board organises eight press trips, two blog trips and four familiarisation trips for national and international opinion leaders.

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Promotion in Belgium

Forty Belgian opinion leaders and tourism intermediaries discover the Costa Brava and Girona Pyrenees’ wine and gastronomy and premium tourist services and facilities.

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Promotion in Switzerland

Twenty Swiss journalists and travel agents discover and learn more about the Costa Brava’s wine, gastronomy and premium services and facilities.

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Promotional actions for opinion leaders

Some forty national and international opinion leaders and journalists visit the region in October.

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Sports tourism promotion

600 professionals from 21 countries participate in the first World Sports Tourism Congress held on the Costa Brava. 

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Catalonia reStart USA Roadshow

The Costa Brava and Girona Pyrenees showcased in New York and Miami during the Catalonia reStart USA roadshow.

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Award for the Costa Brava

The Costa Brava is named “Best national destination of 2021” by the magazine Condé Nast Traveler.

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