Promotional actions
Promotion of cruise tourism
The Board actively participates in a workshop and a congress on the cruise sector.
Workshops
The Board participates actively in two workshops aimed at international markets.
Publicity campaign
Relaunch of the ‘Live twice in the Costa Brava and Girona Pyrenees’ campaign for summer 2022.
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Promotion in France
Thirty coaches and team managers from triathlon clubs in Occitanie show an interest in the Costa Brava and Girona Pyrenees’ range of sports options.
Golf promotion
The Costa Brava’s range of golf options promoted at IGTM in Rome and the Coupe des Présidents tournament in Paris.
2022/2023 ski season
Excellent outlook for the 2022/2023 winter tourist season in the Girona Pyrenees.
Trade fairs
Participation at the Seatrade Cruise Med 2022, Monaco Yacht Show 2022 and World Football Summit.
Actions for influencers
The destination continues to host visits to the region by influencers and journalists.
Boost to luxury tourism
Publication of the new Premium Costa Brava and Girona Pyrenees website, hosting of the Deluxe Travel Market event on the Costa Brava and creation of the Luxury Spain association.
Campaign with National Geographic
The post Discover what the Tramontana is like shows high-quality photos and an inspirational video.
New website
The Costa Brava and Girona Pyrenees brand launches its updated official website, www.costabrava.org.
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‘Live twice’ campaign
The new publicity campaign that unites the Costa Brava and Girona Pyrenees.
Actions for opinion leaders
Forty travel agents, opinion leaders and travel and tourism journalists visit the region.
Revamping social media profiles
The destination’s Instagram, Twitter, TikTok, Facebook and LinkedIn profiles are being given a fresh look to harmonise the style, promote quality content and increase brand awareness.
Commitment to sustainability
Cap de Creus Natural Park joins the European Charter for Sustainable Tourism, increasing the number of parks in the region holding the prestigious ECST seal to five.
Learn more
Merry Christmas 2022 and a happy 2023!
The Costa Brava Girona Tourist Board wishes the tourism sector and its partners and friends a very merry festive season in a video.
2023/24 winter season
The Girona Pyrenees’ ski resorts start the season with improvements to the slopes in terms of signage and safety, new rental ski equipment, new leisure and restaurant spaces, and a wider range of snow and après-ski activities for users.
2024 Plan of Actions and Objectives
The plan is based on four strategic lines: tourism sustainability, digital strategy, relationship with the sector and market intelligence, and will affect local and medium-distance markets.
LinkedIn: «Be Inspired» newsletter
Tourism professions with a LinkedIn profile now have a new channel specifically for keeping up to date in tourism news and trends.
Sports tourism promotion
The professional cycling season opens in the Costa Brava-Girona with three UCI teams and fifty international racing cyclists.
Learn more
Sports tourism promotion
International triathlete teams return to the Costa Brava-Girona’s sports facilities and centres.
Marketing agenda in France and Switzerland
Marketing actions with travel agents in Paris and Zurich.
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Promotional activities for opinion leaders
Further visits by opinion leaders and travel and tourism journalists to the destination area.
Prescriber actions
More professional visits from travel and tourism prescribers and journalists to the destination.
Promotional actions with opinion leaders
Two blog trips organised with @cristinabrondo and @la_foodlover, and two press trips with Territorio Trail and Welt am Sonntag on the Costa Brava.
Promotion to the German market
Creation of new audiovisual material for the German, Austrian and Swiss markets.
Promotion of sports tourism
The Board took part in two international sports tourism workshops and a golf action in France.
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Promotion to the Belgian market
160 Belgian travel agents and opinion leaders interested in the tourism offer of the Costa Brava and the Girona Pyrenees for the 2021 season.
Actions for the intermediation channel
Meetings between MICE sector professionals and generalist international tourist operators have been stepped up at various events.
