Professional newsletter
In October we presented the programme for the third edition of the Som Cultura cultural experiences festival, to be held in November throughout the province of Girona. We also took the TastEmotion presentation to Milan, promoted business tourism on the French market, took an active part in the most important trade show in the golf industry and arranged various press and fam trips, as well as blog trips for international opinion leaders. In addition, the Tourist Board held several work sessions and committee meetings for the different product marketing clubs to work on the Plan of Action and Objectives for 2019.
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Som Cultura 2018
For the third year running Som Cultura brightens up November weekends with 51 cultural activities grouped around 4 themes.
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TastEmotion in Italy
The TastEmotion sensory experience is presented to a group of fifty Italian travel agents and opinion leaders.
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MICE Afterwork event in France
Sixty French companies were given information about the province of Girona as a destination for congresses, corporate events and incentive trips.
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Golf promotion
The Costa Brava’s golf courses are showcased at the premier international professional golf trade show, the IGTM.
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Initiatives for opinion leaders
24 press and fam trips to the destination were arranged for 26 journalists, 92 travel agents and 13 digital content creators.
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