Promotional actions


Promotion of cruise tourism

The Board actively participates in a workshop and a congress on the cruise sector.

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Workshops

The Board participates actively in two workshops aimed at international markets.

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Publicity campaign

Relaunch of the ‘Live twice in the Costa Brava and Girona Pyrenees’ campaign for summer 2022.

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Promotion in France

Thirty coaches and team managers from triathlon clubs in Occitanie show an interest in the Costa Brava and Girona Pyrenees’ range of sports options.

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Golf promotion

The Costa Brava’s range of golf options promoted at IGTM in Rome and the Coupe des Présidents tournament in Paris.

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2022/2023 ski season

Excellent outlook for the 2022/2023 winter tourist season in the Girona Pyrenees.

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Trade fairs

Participation at the Seatrade Cruise Med 2022, Monaco Yacht Show 2022 and World Football Summit.

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Actions for influencers

The destination continues to host visits to the region by influencers and journalists. 

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Boost to luxury tourism

Publication of the new Premium Costa Brava and Girona Pyrenees website, hosting of the Deluxe Travel Market event on the Costa Brava and creation of the Luxury Spain association.

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Campaign with National Geographic

The post Discover what the Tramontana is like shows high-quality photos and an inspirational video.

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Tourism fairs

Attendance at the WTM and IBTM fairs and projection of the Vívid Insòlit.

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New website

The Costa Brava and Girona Pyrenees brand launches its updated official website, www.costabrava.org.

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‘Live twice’ campaign

The new publicity campaign that unites the Costa Brava and Girona Pyrenees.

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Actions for opinion leaders

Forty travel agents, opinion leaders and travel and tourism journalists visit the region.

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Revamping social media profiles

The destination’s Instagram, Twitter, TikTok, Facebook and LinkedIn profiles are being given a fresh look to harmonise the style, promote quality content and increase brand awareness.

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Commitment to sustainability

Cap de Creus Natural Park joins the European Charter for Sustainable Tourism, increasing the number of parks in the region holding the prestigious ECST seal to five.

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Merry Christmas 2022 and a happy 2023!

The Costa Brava Girona Tourist Board wishes the tourism sector and its partners and friends a very merry festive season in a video.

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2023/24 winter season

The Girona Pyrenees’ ski resorts start the season with improvements to the slopes in terms of signage and safety, new rental ski equipment, new leisure and restaurant spaces, and a wider range of snow and après-ski activities for users.

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2024 Plan of Actions and Objectives

The plan is based on four strategic lines: tourism sustainability, digital strategy, relationship with the sector and market intelligence, and will affect local and medium-distance markets.

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LinkedIn: «Be Inspired» newsletter

Tourism professions with a LinkedIn profile now have a new channel specifically for keeping up to date in tourism news and trends.

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Sports tourism promotion

The professional cycling season opens in the Costa Brava-Girona with three UCI teams and fifty international racing cyclists.

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Collaboration with Girona FC

A collection of 19 Girona FC captain's armbands will serve to present the team's connections to the territory and publicise among fans and visitors the main tourist attractions of the Costa Brava and the Girona Pyrenees during the LaLiga 2024-2025 season.

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Promotion in Copenhagen

Around eighty travel agents and event organisers from Denmark showed their interest in golf tourism, sports tourism and MICE tourism.

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Sports tourism promotion

International triathlete teams return to the Costa Brava-Girona’s sports facilities and centres.

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Marketing agenda in France and Switzerland

Marketing actions with travel agents in Paris and Zurich. 

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Promotional activities for opinion leaders

Further visits by opinion leaders and travel and tourism journalists to the destination area.

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Prescriber actions

More professional visits from travel and tourism prescribers and journalists to the destination.

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Promotional actions with opinion leaders

Two blog trips organised with @cristinabrondo and @la_foodlover, and two press trips with Territorio Trail and Welt am Sonntag on the Costa Brava.

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Promotion to the German market

Creation of new audiovisual material for the German, Austrian and Swiss markets.

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Promotion of sports tourism

The Board took part in two international sports tourism workshops and a golf action in France.

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