June 2016

With summer just around the corner, the Tourist Board’s promotional campaign has turned its focus to Spanish and United States markets with two major promotional, commercial and communication events that included massive professional and media deployment as well as a high rate of business involvement. Promotional events to showcase specific products –from Food and Wine and the DO Empordà Wine Route to Health and Beauty and Culture and Identity to Premium Serves and Business Tourism– made a splash with travel agents, event organisers and the media in Madrid and New York. The Tourist Board also helped support a number of public and private initiatives that contribute to energising and strengthening the Costa Brava and Pirineu de Girona brands.


Promotional event in the United States

The Roca brothers promote Catalan cuisine and the DO Empordà Wine Route in New York

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Promotional events for the Spanish market

Intense promotion of the Costa Brava and Girona Pyrenees among Madrid travel agents, influencers and the media

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Promotional events for the Spanish market

Intense promotion of the Costa Brava and Girona Pyrenees among Madrid travel agents, influencers and the media

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Promotion of the DO Empordà Wine Route

A wine and botanic workshop was celebrated in Madrid and New York to present the designation’s wine and the landscape of the Costa Brava.

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Promotion of the DO Empordà Wine Route

A wine and botanic workshop was celebrated in Madrid and New York to present the designation’s wine and the landscape of the Costa Brava.

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Gerunda Fuga promotional event

The exclusive, signature Gerunda Fuga body treatment showcased at an exhibition in Madrid

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Gerunda Fuga promotional event

The exclusive, signature Gerunda Fuga body treatment showcased at an exhibition in Madrid

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Costa Brava Festivals promoted on the Spanish market

The Costa Brava Girona Festivals brand and the Castell de Peralada Festival are presented in Madrid

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Costa Brava Festivals promoted on the Spanish market

The Costa Brava Girona Festivals brand and the Castell de Peralada Festival are presented in Madrid

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Costa Brava Girona Convention Bureau Promotional Event

Promotional and commercial boost to the destination’s business tourism at events in Madrid

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Costa Brava Girona Convention Bureau Promotional Event

Promotional and commercial boost to the destination’s business tourism at events in Madrid

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Unique Premium Club Promotion

The products and services of the 40 companies that belong to the Costa Brava and Girona Pyrenees’ Unique Premium Club were presented in the United States

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Unique Premium Club Promotion

The products and services of the 40 companies that belong to the Costa Brava and Girona Pyrenees’ Unique Premium Club were presented in the United States

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Family tourism

Two conferences were held to help 535 Spanish and English mums –bloggers all– discover the Costa Brava’s potential as a family tourism destination.

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Family tourism

Two conferences were held to help 535 Spanish and English mums –bloggers all– discover the Costa Brava’s potential as a family tourism destination.

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Promotional events for influencers: journalists and bloggers

26 journalists and three bloggers from the US, Russia and England visit the destination

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Promotional events for influencers: journalists and bloggers

26 journalists and three bloggers from the US, Russia and England visit the destination

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Events for channel intermediaries

Sixty travel agents, tour operators and film production teams participated in five fam trips

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Events for channel intermediaries

Sixty travel agents, tour operators and film production teams participated in five fam trips

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Accessible tourism

The micro-stories about inclusive tourism experiences showcase the Costa Brava and Girona Pyrenees as an accessible destination

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Accessible tourism

The micro-stories about inclusive tourism experiences showcase the Costa Brava and Girona Pyrenees as an accessible destination

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Support for projects and destinations

Collaboration with cultural and sports events to promote the Costa Brava

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Support for projects and destinations

Collaboration with cultural and sports events to promote the Costa Brava

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