Unique Premium Club Promotion
The products and services of the 40 companies that belong to the Costa Brava and Girona Pyrenees’ Unique Premium Club were presented in the United States
JUNE 2016
The first presentation of the range of the Costa Brava and Girona Pyrenees’ unique and exclusive activities and products was celebrated on 14 June in New York and attended by 16 wholesale travel agents specialised in organising high-end trips. Representatives from specialised travel agencies Ovation International, Protravel International and Valerie Wilson Travel attended the event, along with agents from the Virtuoso, Ensemble Travel Group and USTOI organisations and specialised agencies and retailers like Tour de Forks (culinary tourism) and Heritage Tours Private Travel (cultural tourism). Participants were treated to a wine tasting before the presentation; wines produced by wineries on the DO Empordà Wine Route were paired with the region’s wild flowers as a dynamic way to present the Costa Brava and offer a singular Premium Club experience. At the ceremony, attended by Joan Roca, chef at El Celler de Can Roca in Girona, the guests received the Premium Costa Brava and Girona Pyrenees catalogue and watched a promotional video of the destination.
