Professional newsletter
News from Newsletter June 2014
Summer arrives and brings with it new tourist offers for visitors, such as the Costa Brava's sea itinerary network called the Vies Braves, and the Hostel network of the Costa Brava and Girona Pyrenees. In addition, the new Culture and Identity Club was launched with professionals in mind; while in Barcelona, another interesting promotional activity “Meet in Costa Brava” was held, designed to boost business tourism in the Girona province. The roadshow in the north of the country, press trips and international familiarisation events attempted to influence travel sales and decisions in the coming weeks.
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Spain Roadshow
Aragon, Navarra and the Basque Country witness increased Girona tourism promotions
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Culture and Identity Club
The Culture and Identity Club will bring to the fore the area's cultural activities and bind together the various subsectors.
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Vies Braves (Sea swimming lanes)
From the waves emerges the Vies Braves, the Costa Brava's public network of marine itineraries
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Costa Brava and Girona Pyrenees Hostels
Four Girona hostels create tourist offers to spur family tourism and nature activities
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Meet in Costa Brava
In Barcelona, Ferran Adrià promotes conference and business tourism around the Girona province
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Amex Convention
American Express – Viajes Barceló recommends the Costa Brava to its corporate customers
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Tripadvisor Campaign
New co-marketing campaign with the top travel website Tripadvisor
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ILTM Asia Fair
The Costa Brava is promoted at the luxury travel fair ILTM Asia.
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Sector visits
Eighty-seven Girona businesses were visited to reinforce relations and stimulate public-private collaborations.
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Press tours and familiarisation trips
Six press tours and three familiarisation trips reveal the destination to journalists and travel agents of seven countries.
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