May 2012
The Patronat de Turisme has stepped up its promotional and commercial activity with the hosting of the convention of the tour operator Tez Tour on the Costa Brava, aimed at recouping market share in the Russian market. The "Enjoy the Costa Brava and Pirineu de Girona" promotional event for end customers has been held in Sardinia, making the most of the direct scheduled flight between Alghero Airport and Girona - Costa Brava Airport. The radio advertising campaign for destinations in the Girona area has got under way on Catalunya Ràdio, RNE, Radio Euskadi and Radiolina, while two international theme-based blogtrips (#InCostaBrava) have taken place on the themes of culture and gastronomy, exceeding 20 million impressions in the space of one month.
Tez Tour Convention 2012
150 Tez Tour travel agents and 10 Russian journalists discover the Costa Brava and the Pirineu de Girona.
“Enjoy Costa Brava Pirineu de Girona” in Sardinia
Travel agents, journalists and residents of the island of Sardinia express an interest in the tourism offer of the Girona area.
“Enjoy Costa Brava Pirineu de Girona” in Sardinia
Travel agents, journalists and residents of the island of Sardinia express an interest in the tourism offer of the Girona area.
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Tourism fairs
The tourism, food and wine, and cultural offer of the Costa Brava and the Pirineu de Girona have been presented at a promotional event in Bordeaux in France and at Expovacaciones, the Basque tourism fair in Bilbao, with the goal of promoting the destination directly and interactively in nearby outbound tourism markets.
Tourism fairs
The tourism, food and wine, and cultural offer of the Costa Brava and the Pirineu de Girona have been presented at a promotional event in Bordeaux in France and at Expovacaciones, the Basque tourism fair in Bilbao, with the goal of promoting the destination directly and interactively in nearby outbound tourism markets.
Learn morePress trips
36 journalists specialising in tourism, culture, gastronomy and golf visit the Girona destination in 10 press trips
Press trips
36 journalists specialising in tourism, culture, gastronomy and golf visit the Girona destination in 10 press trips
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Radio campaign
Five leading radio programmes are broadcast from various places in the Girona area to publicise the destination in the Catalan, Spanish and Italian markets.
Radio campaign
Five leading radio programmes are broadcast from various places in the Girona area to publicise the destination in the Catalan, Spanish and Italian markets.
Learn moreBlogtrip #InCostaBrava 2012
Two theme-based blogtrips generate over 20 million impressions.
Blogtrip #InCostaBrava 2012
Two theme-based blogtrips generate over 20 million impressions.
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Training workshops
66 tourism sector professionals take part in two training workshops that bring the 2011-2012 training programme to a close.
Training workshops
66 tourism sector professionals take part in two training workshops that bring the 2011-2012 training programme to a close.
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