September 2017

The high tourist season in the destination ends with a satisfactory occupancy balance. At the end of the summer, the Tourist Board reactivates its participation in international tourism trade fairs; carries out promotional activities targeted at influencers who help create a brand and disseminate the tourist products of the province; offers support to projects and destinations in promotional products and designs the “360º Tourism” programme of training courses for the 2017-2018 season. Internally, at the organisation, work sessions and committees of product marketing clubs have been held, with the aim of analysing and valuing the promotional activities carried out during the current year and proposing and planning the ones for 2018. Finally, we would highlight the fact that the promotional activity #EuroFoodTrip, launched by the Tourist Board, was awarded a prize as the Leading European Marketing Campaign 2017 at the WTA.

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