Business tourism promotion
Meetings stepped up between MICE sector professionals and tour operators in the French and British markets.
MARCH 2022
In March, the Costa Brava Girona Convention Bureau (CBGCB) promoted the province of Girona’s business, congress and incentive products in the French market. From 8 to 10 March, it arranged a commercial agenda with nine event planning agencies in Paris. At the same time, on 8 March at the Afterwork MP2 workshop in Paris, the CBGCB met twelve corporate clients from the sector from all over France.
Later, on 10 March, the CBGCB took part in Pure Meetings & Events in Paris, together with Hotel Camiral at PGA Catalunya Resort. The event was also attended by Peralada Resort. During the workshop, 22 meetings were scheduled with different agencies specialising in the French MICE sector, and six business leads were generated.
Finally, from 25 to 27 March, the All About People workshop was held in Sitges, where the CBGCB had meetings with 18 British event planners.
