Actions for opinion leaders

Forty travel and tourism opinion leaders and journalists visit the province in May.

In May the Board organised nine press trips, bringing to the province of Girona some twenty journalists from national and international media such as the newspapers The Sunday Times, The Jerusalem Post and La Voix du Nord, the Finnish magazine Olé and the Dutch publication Margriet, as well as journalists from the British, Irish and US media who made specific visits to the province focused on exploring the cultural, wine-gastronomy, golf and cycling tourist options, active tourism activities and luxury tourist services, among others. 

Meanwhile, the Board worked with the Costa Brava Centre Hotels Association to organise familiarisation trips to the province for eight Nordic agents specialising in hiking and cycling, and it hosted a visit from five Nordic and Dutch agents specialising in cycle-tourism together with the incoming travel agency Bike Days. At the same time, Sara Penini from the Europe Express agency visited the region to discover the range of cultural options. Finally, eight agents from Argentina, Australia, Mexico and the US made a professional visit after participating in the Emotions trade fair in Seville.

The province also hosted professional visits from the travel and lifestyle content creator Suncherries and the content creators specialising in wine tourism for local people @viicompanyia.