News From Newsletter April 2014

Workshop in Israel

Girona’s companies and organisations establish their presence in the catalogues of the main Israeli tour operators.

Following the series of activities carried out by the Catalan Tourist Board and the Costa Brava Girona Tourist Board in the Israeli market over the last two years, in order to continue stimulating its growth in our destination, on 28 April a workshop was held in Tel Aviv, attended by business owners and tourist organisations from Catalonia and seventy Israeli tour operators. The meetings between professionals were completed with a presentation of the destination and a networking lunch. From among the Israeli operators attending, the Tourist Board met representatives of Issta, Arkia, Ofakim Tours and Holiday Line.

The event was intended to provide support for those organisations, institutions and companies that want to find an efficient way to present their products in Israel, a demanding market which requires special preparation. They include the Board of Trustees of the Jewish quarter of Girona – Red de Juderías, Grup Peralada, Evenia hotels and Castelló d’Empúries Town Council.

This activity, organised by the Catalan Tourist Board, will enable the Costa Brava Girona Tourist Board to re-establish contact with the main agencies in the sector and provide an opportunity to finalise projects involving the Pirineus de Catalunya brand that have been in progress for some years.

 

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