Turisme 360º Training Programme

This training programme for professionals in the sector in Girona will be starting up again in 2014.

Tourism is a key driver of the Catalan economy, and the models for structuring, publicising and marketing the sector have seen many changes in recent years.

The rapid growth of social media and networks have led to visitors to the region developing new on-line buying habits, affecting the entire sector, from tourist activities to accommodation.

Training is thus vital to ensure workers in the sector can successfully meet these new challenges. The Costa Brava Girona Tourism Board is therefore once again offering its Turisme 360º training programme for tourism professionals in the province, with a number of sessions being held from now until June.

There are two sessions in February:

 

• Tuesday 4 February Workflows in a digital project - structuring a digital marketing plan, presented by Pepe Tomé, partner and director of Zinkdo.
  Place: Girona
  Time: 9 am to 2 pm
• Tuesday 18 February Storytelling I, the art of communicating through stories, presented by Pau Canaleta, consultant and lecturer in communication.
  Place: Girona
  Time: 9 am to 2 pm

For further information and to enrol, see the full professional training programme at Turisme 360º.