Notícia del Newsletter April 2012

Training workshops

85 tourism sector professionals take part in two training workshops: one on SEO and SEM and another on geolocation and social networks.

Continuing with the training programme of the Patronat de Turisme, two workshops and several courses were held in April to foster the continuous training of professionals in the sector.

17th April, SEO and SEM workshop, led by Johana Cavalcanti, a consultant with the IORscore firm. This workshop, attended by 35 tourism professionals, showed how to rank tourism portals and carry out search engine marketing with the goal of improving the natural ranking of websites in search engines (SEO – search engine optimisation) and generating traffic through sponsored link campaigns (SEM – search engine marketing).

24th April, Geolocation and social networks workshop led by Gersón Beltrán, managing director of Geoturismo, a company dedicated to geography, tourism and communication. This workshop was aimed at discovering what users do on tourism websites, a crucial aspect in order to be able to improve the results of any company. This workshop aimed to guide those interested in knowing how to install the Google Analytics tool in their own website, how to understand which data offered by the tool is the most important and what it means. It also showed how to filter profiles in order to be able to analyse visit channels quickly. 50 professionals attended this workshop.

Upcoming workshops and training sessions 2012

2nd May, The 9 techniques for bringing traffic to the website of a rural establishment (Banyoles). Montse Peñarroya – CEO of Quadrant Alfa, research and training in Digital Marketing.

22nd May, Basics of web analytics, installation and basic configuration (Girona). Marco Sapiña. Online marketing expert at

Those interested in the workshops can register at Places are limited and registration for each workshop costs 55 euros (38 euros for each workshop for members of the product marketing clubs of the Patronat de Turisme).

The content of the talks and contributions of the experts taking part in the workshops is available on the website and on Facebook and Twitter.

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