Training programme: Tourism 360º
New specific and practical training workshops for professionals
MARCH 2014
Continuing with the Tourist Board's training programme, a video marketing workshop aimed at tourism companies is scheduled for May, led by Montse Peñarroya, CEO of Quadrant Alfa, research and training in digital marketing, to foster the continuous training of professionals in the sector.
Date: Wednesday, 22nd May
Venue: Girona Science and Technology Park.
Time: From 9 am to 2 pm
Contents: This session will show participants what video marketing is all about, what its purpose is, how it can be used to market accommodation establishments and tourism services, and what tools can be used, giving examples of good practices and explaining key factors for the success of a good strategy.
Register for workshops at www.costabrava.org/jornades. Places are limited (40 people per workshop) and registration for each workshop costs 55 euros (38 euros per workshop for members of the product marketing clubs of the Costa Brava Girona Tourist Board).
The two workshops that kicked off the Tourism 360º 2012-2013 professional training schedule were attended by 42 professionals.
