News From Newsletter 30 July 2009

Stimulus package to foster improvements

The collaboration initiatives established between private and public tourism associations and organisations from the Girona area improve and stimulate the sector in the counties of Girona.

The Patronat de Turisme has signed two economic collaboration agreements for the financing and implementation of the tourism quality plans of the Costa Brava Centre – Girona and Costa Brava South – La Selva for 2009. The purpose of the agreements is to foster the implementation of quality and environmental management systems in the tourism sector, to provide advice to tourism companies on the application and development of quality systems, and to cooperate with regional, provincial and local public authorities in all actions geared towards promoting and implementing quality in their tourism services.

Furthermore, the Aula Gastronòmica de l’Empordà and the Patronat de Turisme have renewed and expanded the number of actions addressed at raising the national and international profile of the food products and gastronomic offer of the counties of Girona. A new collaboration of this kind has also been started up between the Patronat and the Aula Gastronòmica del Ripollès. The aim of these agreements is to collaborate in consolidating the Aules Gastronòmiques as venues for coming together, analysing and reflecting on gastronomy, with the purpose of promoting local cuisine, improving its quality and, in short, contributing to the improvement and broadening of the country’s varied tourism offer.

In addition, the Associació de Càmpings i Ciutats de Vacances of the counties of Girona and the Patronat de Turisme have reached an agreement for 2009 whereby an advertising campaign will be carried out jointly with Turespaña in the principal tourist issuing markets (above all in Germany, Holland, Great Britain, Belgium and Austria) and a press and Internet campaign will be carried out in Spain together with the Peldaño publishing house (magazine publisher specialised in the campsite and motor home sector), with the main aim of publicising the campsite offer in the counties of Girona, together with the resources and tourism spots of the Costa Brava and Pirineu de Girona.

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