Pyrenees Promotion
Street marketing initiative of the Catalan ski resorts in Barcelona
MARCH 2014
On 22nd November the Pirineus de Catalunya brand and ski resorts were promoted in Barcelona's busiest streets through an event in which thirty skiers offered passers-by information on the Pyrenees under the slogan, "Longing for snow, longing for the Pyrenees."
This event forms part of the promotional action plan of the Catalan Pyrenees, aimed at promoting the winter sports tourism offering in the destination. The event was a collaborative effort between the 16 ski resorts of the Catalan Pyrenees (both Alpine and Nordic), the Catalan Association of Ski Resorts and Mountain Activities (ACEM), Ferrocarrils de la Generalitat de Catalunya (Railways of the Government of Catalonia) and the sports apparel brand Grifone.
The tourism brand Pirineus de Catalunya, which promoted the event, is a joint venture involving the Catalan Tourism Agency, the Tourist Board of Lleida Provincial Council, the Costa Brava Girona Tourist Board, the Institute for the Development and Promotion of Alt Pirineu and Aran (IDAPA), the General Council of Aran and Barcelona Provincial Council.
