Promotional initiatives
The Girona10 promotional campaign and a visit by a Finnish journalist to Girona spark media interest in the city
MARCH 2014
On 14th and 15th January, the Girona Hotel and Restaurant Association and the Patronat de Turisme Costa Brava Girona organised a press and blog trip as part of the Girona10 tourism and marketing campaign, through which 1480 accommodation beds and menus in 54 restaurants were placed on sale at 10 euros and a 10% discount was offered in 120 city stores, along with other products and services.
The group of journalists, influencers and opinion leaders on social networks who took part in the press trip included writers from several tourism and gastronomy media outlets, such as EuroMundo, Ampretur News, Maridaje Gourmet y Más, Tendencias Gourmet, Vinos de Élite, Strogonoff, La Cazuela, as well as from the blogs Marketing Gastronómico, Turiskopio and TravelandTwitts. Those who took part in the initiative contributed to the dissemination of the Girona10 promotional campaign in Spain, which received wide media coverage –especially in radio, television and written media outlets–, in Catalonia, the rest of Spain and in the south of France.
The campaign was followed by a visit by Mikko Takala, a Finnish food journalist, who visited Girona to find out about its avant-garde cuisine and discover the more commercial side of the city. Mikko Takala's visit to Girona led to several articles being published in the Finnish press, such as in the Optio supplement of the Kauppalehti newspaper, the Aromi food magazine and the Matkaopas travel magazine.
In February, several international journalists are scheduled to visit the Costa Brava and Pirineu de Girona to discover the destination's cultural and scenic diversity, along with the quality of its tourism offer.
