Promotional activities for consumer motivators

Organisation of five press trips for journalists and television production companies and six for bloggers, as well as a familiarisation trip for travel agents specialising in the top-range segment.

In March, several press trips were organised for media from France, Singapore, Brazil and China which brought seven journalists, six bloggers and the teams of two international audiovisual production companies to the province of Girona. The journalists invited to get to know the tourist offer of the destination included representatives from I Heart Magazine, the Asian production company Propagandeur and the Brazilian production company BluemoonKN, among others. Six French bloggers were also invited to visit the Girona Pyrenees to get to know the active and gastronomic tourism of the destination. At the same time, they were able to verify the good connections and the proximity between France, the Girona Pyrenees and the Costa Brava. Finally, a familiarisation trip to the Costa Brava was organised, focusing on the offer of top-range tourist products in the destination, for specialist travel agents at Scott Dunn.