Promotional actions
Sixteen press trips showcase the tourism offer of the destination to around sixty journalists from the UK, France, Ireland, Italy, the Benelux countries and Spain.
MARCH 2014
In May the Patronat de Turisme, the Catalan Tourism Agency and Turespaña, with support of several tourism organisations and companies from the Girona area, scheduled sixteen press trips with different themes for sixty journalists from the UK, France, Ireland, the Benelux countries, Italy and Spain.
The promotional trips focused on a wide range of themes, including active tourism activities (hiking and nautical tourism), golf, gastronomy and food products with protected designation of origin, a wide variety of cultural products and accessible tourism. These press trips served to showcase the destination and its natural, cultural and tourism resources. As a result of their visit, the journalists will publish articles and make television programmes in the coming months in their home countries.
It is also worth highlighting that ADAC reisemagazin, one of Germany’s leading holiday tourism magazines, with a monthly print run of 167,070 copies and a readership of 3.4 million, is publishing a special 165 page report on Catalonia in its May/June issue. The magazine takes an in-depth look at cultural and traditional aspects, local cuisine and the scenic variety of the area. It also provides a great deal of information on tourism services and resources for German visitors.
The magazine presents the beaches of the Costa Brava as the best in Spain and classifies them according to their setting, services and the activities on offer. It also mentions the magical colour contrast between the water and Mediterranean pines of the Girona coastline, and the cultural and historical legacy left behind in the area by internationally renowned artists. The report on the Costa Brava is illustrated with top quality photographs and lists recommendations on where to stay, where to eat, what to do and what to see in the towns of Lloret de Mar, L’Escala, Pals and Cadaquès.
