Prescriber actions

76 specialised travel agents, digital content creators , and travel and tourism journalists visit the destination.

In June, some 60 Spanish influencers visited the Costa Brava and impacted 13 million potential visitors to the destination. Dulceida, Melyssa Pinto, Sofia Suescun, Susana Molina, Carla Flila and Alex Domènec headed the group of fashion, lifestyle and beauty content creators who took part in an event on the Costa Brava, the Casa In, organised by the agency InManagement. The influencers engaged in a number of activities at the destination, including a catamaran outing to the Cap de Creus Natural Park, a kayak trip in Palamós and the via ferrata above the Cala del Molí, in Sant Feliu de Guíxols.

In addition, visits by a number of digital content creators specialised in culture were programmed to coincide with the numerous music festivals held on the Costa Brava. Thus, the influencers Laia Argelaguet, Nadine Romero and Celia Espanya attended the Ítica, Porta Ferrada and Sons del Món festivals, respectively, to promote the events and the complementary cultural activities.

As regards the press trips, six journalists from international communication media —The Sunday Times, Het Nieuwsblad, Ruta 21, Neptune and Multicoques— took part in specific programmes to prepare and produce reports and articles on content on the wine and food, golf and nautical activities offered at the Costa Brava.

Finally, among the fam trips, we would highlight the visit by a group of six travel agents from Switzerland and Austria who, in partnership with the Costa Brava Verd Hotels association, visited hotels and participated in activities in Garrotxa, Girona and the Costa Brava.