Prescriber actions
70 specialised travel agents, digital content creators, and travel and tourism journalists visit the destination.
MAY 2024
In May, the destination hosted ten journalists from international communication media —Sudissimo, RCF, Brigitte, National Geographic Traveler, Expressen, Dagens Nyheter— who took part in specific programmes to prepare and produce reports and articles on the destination specifically focused on fine eating, culture and active tourism activities at the destination.
In addition, six fam trips were organised that took 53 travel agents to the province. In particular, the destination was visited by 16 agents from the iTravex tour operator in Kazakhstan and 10 travel agents from Benelux who were interested in learning about active tourism products and services.
As regards the blogtrips, five specific programmes were organised for different digital content creators and influencers. These included visits by the well-being influencer Marta Abril, from The Comoonity portal; Jade Ventoniemi, a Finnish travel content creator on Instagram https://www.instagram.com/jaja.ciao/, and the content creator of the travel blog Aviones en papel.
