On-line promotion campaign

Photograph competition on social networks with over fifty prizes


DECEMBER 2014

Gràfica #latardorencolors The Costa Brava and Girona Pyrenees Instagram page is hosting a weekly competition from 10 November to 19 December entitled “Autumn in colour”. Each week users are asked to submit their photographs of interesting places, scenery or monuments in Girona, themed according to the colours of autumn: green, orange, brown and blue. Tourism establishments and promotional bodies in the destination have donated 54 prizes (accommodation, activities, meals, guided tours) to be awarded to the winners of this on-line promotional campaign designed to get users more involved, generate content on the Costa Brava and Girona Pyrenees and attract new followers to the destination's social networks. Users enter photographs with the hashtags #latardorencolors and #incostabrava for seaside images or #inpyrenees, for mountain scenes. The winners of the competition will be announced on 20 December. The winning images and the photographers' names will be published on the social networks.

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