New promotional material
The destination is promoted through a collection of postcards, bookmarks and the Costa Brava and Pirineu de Girona memory game.
MARCH 2014
The Patronat de Turisme Costa Brava Girona and MomentumEditors have published a collection of promotional material with the goal of raising the profile of the Costa Brava and Pirineu de Girona tourism brands. They have been designed to showcase the natural, heritage and cultural attractions of the destination and will be retailed at 200 points of sale, including local bookshops, newsagents and gift shops.
The Costa Brava promotional material is composed of a collection of eight postcards and four bookmarks in 3D format featuring 36 photographs of the Costa Brava. What makes the collection original is the fact that each item offers three images that can be viewed by tilting it.
The postcard collection contains high quality photographs of scenic spots, famous monuments, leisure activities and gastronomic products. The bookmarks contain a short description of the Girona coastline in Catalan, Spanish and English aimed at capturing the reader's interest. The text mentions the best coves and beaches of the Mediterranean, the surrealism of Salvador Dalí, the creative cuisine of Ferran Adrià, fishing towns and water sports. The postcards and bookmarks retail at 1.60 euros each.
The Patronat de Turisme has also created the Costa Brava and Pirineu de Girona Game. The idea of the game is to improve players' photographic memory capacity while revealing the secrets of the area in an educational and fun way. The game is split into four categories: beaches and coves, gastronomy, nature and culture. It has been produced in Catalan and English and is played by making pairs with the images. The game will initially be on sale in local bookshops, newsagents and gift shops, with the possibility of the sales network expanding to airports and various spots in the metropolitan area of Barcelona. The game can be purchased for 16 euros.
All these elements contain a BIDI code that provides a link to the new promotional video of the Costa Brava, The essence of the Mediterranean. The collection of postcards, bookmarks and the game have been produced by MomentumEditors.
