Marketing agenda in France and Switzerland
Marketing actions with travel agents in Paris and Zurich.
FEBRUARY 2023
On 13 and 14 February, the Tourist Board organised a marketing agenda in Paris with nine generic, luxury and product-specific agencies such as Voyageurs du Monde, Le Cercle des Voyages, Voyages El Corte Inglés, among others, who are interested in the destination's tourist offering, new accommodation options and the latest innovations in tourism products and services for the 2023 season, with the goal of promoting bookings outside the high season and fostering deseasonalisation.
Subsequently, on 22 and 23 February, the organisation's Food & Wine and Unique Premium clubs held meetings and presented the destination's wine and food tourism offering, with other high-end products, to eight Swiss agencies, including Kuoni Reisen Bellevue, Signature Travel, RSelection, Alpha Golf Tours, among others. The Golf Club also presented the Costa Brava's golf offering at two meetings held online with Swiss agencies specialised in this product.
