The WTM was a great opportunity to showcase the Costa Brava and Pirineu de Girona destinations in the British market, the second most important outbound tourist market for the Costa Brava.
From 8th to 11th November the Patronat de Turisme took part in the London World Travel Market, presenting the tourism offer of the Costa Brava and the Pirineu de Girona to tourism professionals and end users in the British market. The towns of Castell-Platja d'Aro, Lloret de Mar and Blanes, together with several travel agencies from the area, were present at the WTM as part of the Catalonia stand.
The Patronat de Turisme promoted and provided information on tourism products such as sun and sand, health and wellness, golf, greenways, hiking, nautical activities, gastronomy, skiing and cruise ship tourism in the Costa Brava and Pirineu de Girona destinations.
The Director of the Patronat de Turisme Costa Brava Girona, Dolors Batallé, attended the WTM and several official functions organised by the Spanish Tourism Office in the United Kingdom and the Catalan Tourism Agency. The main event was the Catalonia gala dinner, which took place on 8th November in the Gladstone Library at the Royal Horseguards Hotel in London. It was attended by politicians, representatives of institutions and organisations, and businesspeople from the Catalan tourism sector. This year's dinner was produced by the Cuina del Vent and Cuina Volcànica gastronomic associations.
Talks took place during the fair on technology and communication applied to tourism, and on the trends of the tourism market, among other topics. Furthermore, the Girona representatives held work meetings with several British tour operators, including the ETOA (European Tour Operators Association), Inntravel and marketing and media companies.
The British outbound tourist market is the second most important in Catalonia; 1,686,000 visitors were recorded in 2009. It represents 12.4% of the foreign tourists who visited Catalonia and 11.1% of all overnight stays. It is also the second most important outbound market for the Costa Brava destination, behind France and ahead of Germany.