News From Newsletter September 2010

Internet, Communication and Tourism Conference and Workshops

The 7th Technical Conference, entitled “Web 2.0 and social networks, keys to today’s tourism business”, organised by the Patronat de Turisme, is scheduled for 28th October 2010.

The 7th Technical Conference, entitled “Web 2.0 and social networks, keys to today’s tourism business”, targeted at professionals from the tourism sector, public administration bodies and Catalan companies, will be held on 28th October.

The aim of this conference is to equip professionals with tools and strategies for making the very most of the possibilities made available to tourism businesspeople and organisations today by Web 2.0 and social networks in terms of transmitting information and communicating with customers and professional contacts.

Tourism and Web 2.0 experts will provide an analysis of advances in social communication with the goal of adapting business models and company management strategies. At the same time, the conference will offer an excellent opportunity for networking and identifying key individuals to deal with on a daily basis in the virtual environment.

Through dynamic sessions and round table discussions led by experts, the conference will tackle the following issues, among others: What is Web 2.0?; Specific actions for a tourist destination; How to attract new visitors to websites and turn them into customers; The application of social networks in the tourism sector.

The conference will be followed up with three practical and specific workshops. The first workshop, scheduled for 2nd November 2010, will focus on “website monitoring and analysis” and will be led by Guillermo Vilarroig, Managing Director and founding partner of Overalia. It will deal with basic and applied knowledge derived from working with Google Analytics and Adwords. The second workshop, scheduled for 9th November, is entitled “Web 2.0 applied to rural tourism” and will be led by Montse Peñarroya, General Manager of GEA Internet Project Consulting. The workshop will explain how to perform a benchmark test to gauge the competition, how to design company strategy, which tools can be used with very low or zero investment, and how to monitor results. The third and final workshop, scheduled for 16th November, is entitled “Online Reputation Management (ORM)” and will focus on the opinions and comments of hotel accommodation customers.

Further information at:

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