Instagram your city
30 competitions generate 34,000 photographs and almost 1.5 million impacts
MARCH 2014
According to the Promo&Tweets tool, 3,036 users took part in the Instagram your city competitions, generating 33,935 photographs, 1,040,421 likes and 1,450,348 impacts on social networks.
The top 5 competitions in terms of the number of participants were those held in L'Escala, Girona, Cadaqués, Peralada and L'Estartit. The competition that produced the largest number of photographs was the one held in Girona (3,500 photos), followed by L'Escala (2,663) and Cadaqués (2,469). As regards the profile of participants, generally speaking they were couples and friends in the 30-35 year age bracket, along with families keen on photography and Instagram who used these gatherings as family outings.
This open and participative photography competition aimed at the towns and cities of the Girona area, undertaken by the Costa Brava Girona Tourist Board with the collaboration of 30 local councils and municipal tourist offices, achieved its stated goals: to become an important communication tool; to promote and disseminate the tourist attractions and resources of the area among a wide-ranging audience in an innovative manner; to generate user traffic and content on the website and social networks of the Costa Brava and the Girona Pyrenees (Facebook, Twitter and Instagram); and to foster the interaction and participation of users.
The following towns and cities in the Girona area took part in this 2013 campaign: Girona, Olot, Hostalric, Palafrugell, Figueres, L’Escala, Besalú, Palamós, Cassà de la Selva, Cadaqués, Torroella de Montgrí, Setcases, Lloret de Mar, Tossa de Mar, Sant Feliu de Guíxols, Vilajuïga, Portbou, Blanes, Begur, Castelló d’Empúries, Roses, l’Estartit, Sant Hilari Sacalm, Caldes de Malavella, Banyoles, Arbúcies, Viladrau, Santa Coloma de Farners, Calonge-Sant Antoni and Peralada. Several other towns and cities were keen to join the campaign but due to a lack of dates in the calendar it was not possible to organise any additional competitions.
In line with the Tourist Board's strategy for the promotion of the destination through social networks, over the course of 2014 new initiatives will be carried out for the promotion and communication of the Girona destinations.
