Influencer actions

Seven press trips for journalists, nine blog trips and thirteen fam trips for travel agents specialised in specific products.

During June, seven press trips were organised, inviting about 40 audiovisual producers and journalists from French, Israeli, Finnish and Spanish media who were interested in seeing the province of Girona’s offering for cultural, food and wine, and active and nature tourism. Nine Russian and Spanish bloggers specialised in the various tourism products offered by the Costa Brava and the Girona Pyrenees were also invited, with the goal of stimulating content creation on the social media. Lastly, 13 fam trips were organised, in which more than 150 travel agents specialised in both high-end and mainstream cruise, business and cultural tourism took part and were able to see first-hand the tourism options offered by the Costa Brava and the Girona Pyrenees.