Coral Travel Convention
50 travel agents of the Russian tour operator visit the Costa Brava
MARCH 2014
50 managers of travel agencies belonging to the Russian tour operator Coral Travel attended the company's annual convention in Lloret de Mar from 25th to 28th May, combining their stay with a familiarisation trip of the Costa Brava destination.
The promotional initiative was jointly organised by the Costa Brava Girona Tourist Board, the Catalan Tourism Agency and Lloret de Mar Town Council with the goal of promoting the destination, enabling the travel agents to discover the area's tourism products and to showcase them among their customers, namely retail travel agencies.
As part of the familiarisation trip, a programme of activities was designed for the group of travel agents, accompanied by directors of Coral Travel, which included a tour of Lloret de Mar and a catamaran trip, a cooking workshop at the Espai del Peix culinary centre in Palamós, a route around the mediaeval towns of Empordà and cultural visits to the Dalí Theatre-Museum in Figueres and to Girona's Old Quarter, among others. Furthermore, the agents were shown the facilities and services of several Costa Brava hotels and had the chance to sample Catalan cuisine in various restaurants.
The number of tourists visiting the Costa Brava through Coral Travel is set to increase by 80% in 2013, according to data provided by the tour operator. Its forecasts indicate that around 30,000 tourists from Russia, Belarus and Ukraine will travel to the Costa Brava this summer, mainly on package holidays, with a special focus on coastal destinations that offer excursions and entertainment programmes for families.
This initiative forms part of the specific strategic plan of the Costa Brava Girona Tourist Board, the Catalan Tourism Agency and Lloret de Mar Town Council aimed at increasing the number of arrivals of tourists in Catalonia from the Russian Federation through the presentation of a segmented tourism offering based on cultural and gastronomic holiday products and top quality services.
