Business Tourism
New efforts to promote business tourism: the IMEX trade fair in Frankfurt and a networking roadshow with 18 British travel agencies
JUNE 2014
The Costa Brava Girona Convention Bureau (CBGCB), through the Catalunya Convention Bureau, took part in a number of events in the United Kingdom, Germany and France to promote international business, conventions and incentive tourism.
Events in Germany included a MICE workshop and networking event held on 8 May, which was attended by 18 German organisers of events in Catalonia. Eight agency representatives subsequently visited the Costa Brava on a familiarisation trip. Finally, from 20 to 22 May, the Costa Brava Girona Convention Bureau attended the IMEX trade fair in Frankfurt.
In the United Kingdom, the CBGCB took part in a roadshow organised by the Catalunya Convention Bureau from 13 to 15 May, visiting Manchester, Oxford and London. The events were attended by 30 representatives and agencies involved in organising conferences and conventions.
Meanwhile, in France, 20 corporate members of the CBGCB took part in a workshop organised in Toulouse by the Tourist Board to promote meeting, conventions and incentives tourism.
These international events were programmed as part of the CBGCB’s Action Plan.
