Actions for opinion leaders

First professional visits to the destination from opinion leaders and journalists.

In January, the Tourist Board organised and coordinated two press trips and two fam trips that brought more than a dozen international journalists and opinion leaders to the province of Girona.

In addition, the destination in collaboration with the Catalan Tourist Board hosted a visit from a journalist from the Australian magazine Travel Talk who was interested in the city of Girona’s cultural attractions. At the same time, a team from the programme Aquí la Tierra broadcast on Spanish national television, visited various locations around Girona to record content about the region’s traditions, trades and seasonal produce. The team filmed at an anchovy factory and the port of L’Escala (with the support of Turisme de L’Escala-Empúries), at the Torrent Jam Museum, a ceramics studio in La Bisbal d’Empordà (in collaboration with Visit Empordanet) and they reported on Girona’s traditional cake the ‘xuixo’ from Castelló patisserie.

Regarding fam trips, two representatives from the management team of Connections Luxury visited the destination to find out about activities and experiences organised by the Tourist Board’s associates in order to offer them during the Connections Luxury Europe event, due to take place in Barcelona and the Costa Brava from 4 to 7 June. At the same time, in collaboration with the Catalan Tourist Board, travel agents from various South-American countries such as CVC, Travel Services, Vivir y Viajar, and Frosch, among others, made visits focused on culture, gastronomy, golf and shopping in the destination.