Workshop

The province's Premium, sport and family tourism products have been promoted at three international workshops.


APRIL 2024

From 21 to 24 April, 240 tourism professionals belonging to the international Connections Luxury association took part in the "Connections Luxury Europe" event, which was held entirely on the Costa Brava. The event was promoted by Connections Luxury and organised by the Costa Brava Girona Tourist Board, the Catalan Tourist Board and Turisme Barcelona. During the action, business meetings, networking sessions, interactive workshops and fam trips to different locations in the province were organised to promote the range of tourist options offered by the Costa Brava and Girona Pyrenees and, at the same time, provide visibility for new exclusive experiences targeting high-end customers. The event was also attended by several companies belonging to the Tourist Board's Unique Premium Marketing Club.

Before that, on 9-11 April, the Costa Brava Girona Tourist Board, through the Sports Tourism Marketing Club, took part in the Sports & Events Europe Workshop, which brought a hundred-odd agents and operators specialised in sports, meeting programmers and sports and corporate events organisers in contact with a hundred or so companies and destinations linked to the international sports sector. 30 meetings were organised at the event to inform about the sports tourism products available in the province of Girona, accompanied by different networking and group activities.

Along the same lines, on Saturday, 20 April, the Costa Brava Girona Tourist Board organised a family tourism workshop at the Beekse Bergen animal park in Hilvarenbeek, in Holland, close to the border with Belgium. The Catalan Campsite Association was an active participant in the workshop, with five locations certified as Family Tourism Destinations (DTF) —Roses, Calonge i Sant Antoni, Castell-Platja d’Aro, Lloret de Mar and Blanes— attending. The workshop was attended by 40 Dutch and Belgian travel agents and communication media representatives interested in learning about the destination's tourism products and services specifically intended for families. The action deliberately chose a theme park as its venue in order to attract professionals with their families and offer them a presentation of the destination followed by a programme of children's activities organised by representatives of Girona's DTFs.

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