News From Newsletter April 2014

Vívid Festival

Over 3,000 people take part in the first Vívid campaign to promote wine tourism on the Costa Brava

The Vívid Wine Festival recorded a good level of attendance in its first edition with 3,040 visitors taking part in the fifty-five activities and promotions on offer during the month of April in the Alt Empordà and Baix Empordà regions. Most of the visitors were from the provinces of Girona and Barcelona, although a number from France also attended the events that coincided with Easter week. The most popular activities included the tasting of wines at landmarks such as the Cap de Creus and Sant Pere de Rodes, open days and visits to wineries, and nature trails combined with wine tasting.

The event, promoted by the Costa Brava Girona Tourist Board with the support and participation of the Empordà Designated Origin Regulatory Council, wineries in the Empordà Designated Origin area, local councils and local tourism businesses, was judged to be a great success by the entrepreneurs and entities organising the activities and the members of the Empordà Designated Origin Wine Route Club.

For the second edition of the Vívid wine festival there are plans to increase the number of activities and options available, incorporate new products and improve services, and reinforce the publicity campaign for the festival in order to attract new visitors and develop loyalty.

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