Results of "Instagram your city 2014" campaign

The 39 contests in the campaign generated over 18,000 new photographs on the internet

The "Instagram your city 2014" campaign has concluded with 39 photography contests being held in Girona province, involving the participation of 2,341 users, the publication of 18,146 photographs, and 1,414,743 hits on social networks. With a view to boosting tourism in their destinations, creating photographic content on social networks and adding new followers to their profiles, the Costa Brava Girona Tourism Board, the eight county councils in Girona and numerous municipalities in the province organised and promoted the second "Instagram your city" campaign with a new cycle of photography contests on the Instagram social network. The organisers are very pleased with the results and are now working with new formulae for using this type of campaign.