News From Newsletter February 2012

Publication of the Yvette Barbaza study

The study "Coastal tourism patterns in the context of an economic crisis", recipient of the 1st Yvette Barbaza G! Award for Research, has been published.

Roses Municipal Theatre hosted the presentation of the study, entitled "Coastal tourism patterns in the context of an economic crisis", recipient of the first Yvette Barbaza Award for Tourism Research. Written by Marc Grijalvo, the study focuses on the town of Roses. The project is a PhD thesis that explains the most significant changes to have taken place in tourism consumer trends in the town of Roses. The event was attended by the Vice President of the Patronat de Turisme Costa Brava Girona, Joan Giraut, the Mayor of Roses, Carles Pàramo, and the author, Marc Grijalvo.

The main goals of the study are to discover the behavioural patterns of tourism consumers from a variety of perspectives, to propose sustainable consumption over time and in different economic contexts, to identify changes in specific market segments, to pinpoint the strengths of the coastal tourism model and establish behavioural patterns that make it possible to anticipate the offer in unfavourable economic context and, lastly, to put forward arguments for greater investment in the tourism sector.

The main conclusion drawn by the study is that the tourism sector has proved capable of withstanding the impact of the economic crisis. It identifies the main characteristics of the current tourism consumer: control of spending, tourism learning, essential tourism consumption and active tourism.

Here you can view the published study.

 

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