Promotional event in Madrid

300 tourism and media professionals attend the presentation of the Costa Brava and Pirineu de Girona destination


MARCH 2014

The presentation of the Costa Brava and Pirineu de Girona destination was held in the Reina Sofia National Art Centre in Madrid on 19th June. The event was attended by 300 people, including dignitaries, travel agents, influencers and journalists from the metropolitan area of Madrid.

Sílvia Nel·lo, Director of Marketing of the Gala-Salvador Dalí Foundation, Xavier Espasa, Director of the Catalan Tourism Agency, and Joan Girault, President of Girona Provincial Council and of the Costa Brava Girona Tourist Board attended and participated in the event.

Coinciding with the Salvador Dalí retrospective being held in the Reina Sofia National Art Centre from 27th April to 2nd September, showing 200 of the artist’s works, the Costa Brava Girona Tourist Board, the Catalan Tourism Agency of the Government of Catalonia and the Gala-Salvador Dalí Foundation organised a showcase event featuring the cultural ambassador for the Costa Brava, Salvador Dalí, and the gastronomy of the Girona area to promote the tourism services, resources and products of the Costa Brava and the Pirineu de Girona destination for the 2013 season. The event, to which Spanish tour operators, travel influencers and journalists were invited, consisted of a dynamic visual presentation and a special meal of Girona cuisine.

This event formed part of a series of presentations for tourism professionals, travel influencers and journalists of the Community of Madrid that took place over two days in the Spanish capital, coinciding with the Salvador Dalí retrospective held at the Reina Sofia National Art Centre.