Promotional activities for influencers

42 influencers, including journalists, bloggers and international tour operators, visit the Costa Brava and Girona Pyrenees.

Five press trips organised for members of the media in Spain, the Ukraine and Korea brought 14 journalists to the destination to learn about the region’s culture, cuisine and health and wellness tourism. Meanwhile, four fam trips were organised for 20 travel agents and tour operators from the United Kingdom, United States, Russia and Oceania who specialise in products like business tourism, luxury and culinary trips and golf, as well as tourism in general. The activities designed for influencers and content creators continued with the organisation of two blogtrips for six national and international bloggers and video-bloggers.