Promotion of business tourism
International promotion is being intensified through participation in the IMEX trade show and the hosting of the «All About People Catalunya-Costa Brava Girona» event.
MAY 2025
From 20 to the 22 of May the IMEX trade show ―one of the sector’s most important professional events alongside IBTM World― took place in Frankfurt. The Costa Brave Convention Bureau participated to promote the destination’s MICE (Meetings, Incentives, Conference & Exhibitions) tourism from a dedicated promotional space within the Catalonia stand. In addition, the trade show facilitated meetings with around forty business travel agencies from across the globe.
Prior to the trade show, Costa Brava hosted, for the first time, the professional business tourism event «All About People», with the participation of forty British event organisers and twenty-five suppliers exclusively from Catalonia. Over the course of three days, the British professionals took part in various networking meetings and participated in two fam trips to the destination, in order to experience its specific offerings first-hand.
The event, organised with the collaboration of the Costa Brava Girona Convention Bureau and the Catalonia Convention Bureau, was successfully carried out and helped make a direct impact on the UK’s outbound MICE market.
