Prescriber actions

82 specialised travel agents, digital content creators, and travel and tourism journalists visit the destination.

In April, the destination hosted ten journalists from national —the newspaper Ara and the magazine Viajar— and international communication media —National Geographic Traveller Food, FietsActief, De Telegraaf, June.be, DK4TV Golf and Gourmet TV— who took part in specific programmes to prepare and produce reports and articles on the destination specifically focused on fine eating, golf, cycling, culture and nature.

In addition, 9 fam trips were organised, with visits to the destination by 62 travel agents and event organisers from other parts of Spain, Europe and North America interested in the destination's business tourism sector, high-end and cultural products, and cities connected by high-speed train. In particular, two fam trips were organised after the "Connections Luxury Europe" event, with 16 participants from European countries.

As regards the blogtrips, the Greek influencer @wine.gini, specialised in creating wine tourism content; the specialised creator of outdoor photography content Oliver Vegas, @ovunno on Instagram; the content creators of the French travel blog On met les voiles, and six bloggers from the BCNTB association visited the destination to create quality new content on the destination for their followers.