News From Newsletter March 2012

Online reputation workshop

Continuing with the Patronat de Turisme’s training programme, in March the workshops have begun again, with various courses intended to carry on promoting continuous education among professionals in the sector.

The first took place on 13 March and was devoted to online reputation. This workshop, which was attended by 33 professionals from the tourism sector, was taught by Victor Puig, a consultant in interactive communication, and Ramon Pons, EMEA hotel account manager at TripAdvisor. This course analysed the importance of good online reputation management, the basic methodology for working on it and the different existing channels for creating and improving image. The second part of the workshop focused on the tools making it possible to manage the profile and promote the establishment of one of the biggest tourism information platforms in the world – TripAdvisor.

Training programme 2012

17 April – Search engine marketing workshop SEO and SEM

24 April – Geolocation and social network workshop

22 May – Web analysis and monitoring workshop

Workshop registration at Places are limited and registration for each workshop costs 55 euros (38 euros per workshop for members of the Patronat product clubs).

The contents of talks and contributions from experts taking part in the workshops are publicised on the website and the social channels (Facebook and Twitter).

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