MICE marketing agenda

The Costa Brava Girona Convention Bureau visits Lyon, Hamburg and Berlin to promote meeting and incentives tourism.

The Costa Brava Girona Convention Bureau’s calendar of sales events in markets such as Germany and southern France is set out in its 2014 Action Plan. This programme of sales visits is designed to present the services available in Girona province to help event and conference organisers, travel agencies that specialise in incentive trips, and pharmaceutical and industrial companies to organise their conferences, meetings and incentive trips. Representatives of the Costa Brava Girona Convention Bureau, assisted by Poleo, a French marketing support company, visited Lyon from 4 to 7 March, where they met with eleven specialist French companies. The Catalonia Convention Bureau, the Costa Brava Girona Convention Bureau and the Girona Conference Centre then went on to hold, from 25 to 28 March, eight meetings in the German cities of Hamburg and Berlin with event and conference organisers including Loka Partner, Greve Projekt, Delphs Dialog, Fine Emotion & Marketing, Brand-Weber Consulting and Philips Medical System.