Marketing Activities for Opinion Leaders
Organization of five trips for professionals from travel agencies, tourist offices and international journalists.
FEBRUARY 2017
In February two press trips were arranged for members of media from France, Russia, Ukraine and Belarus, bringing a dozen journalists interested in discovering active tourism holidays —in this case, skiing— and cultural tourism options in the Girona Pyrenees, in addition to sustainable tourism initiatives on the Costa Brava.
We also arranged out two fam trips for 26 agents from generic travel agencies and agencies specializing in conference events. Both trips ended up with complementary workshops and networking sessions.
Furthermore, a domestic fam trip was arranged for some twenty Girona tourist office employees, to introduce them to wineries and companies involved in the Alt Empordà’s wine tourism sector.
