News From Newsletter October 2011

High Speed Rail Promotion in France

Twenty sales representatives of the travel agencies of SNCF, the French rail company, will be marketing the Costa Brava in 2012.

Twenty sales representatives of the travel agencies of SNCF, the French rail company, visited the Costa Brava on an information-gathering trip for the subsequent promotion in the French market of the destination and the HSR stations of Figueres and Girona from 2012.

The Patronat de Turisme organised a familiarisation trip in early October for twenty sales representatives of the French SNCF travel agencies of Marseilles, Narbonne, Montpelier, Perpignan, Sète and Béziers with the purpose of promoting the Costa Brava destination in the French market. The French sales representatives came to discover the destination’s tourism offer at first hand with the goal of marketing it to users of French SNCF railway stations and French Elipsos trains from 2012.

On this occasion, the Patronat de Turisme, together with the Elipsos train-hotel company and Renfe-SNCF, focused on direct actions in the French market and aims to showcase the overall tourism offer of the Costa Brava and Pirineu de Girona in an outbound market that is extremely important due to its proximity to the counties of Girona.

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