Benchmark trip to Austria

Professionals from mountain tourist accommodation establishments and nature activity companies visit the Austrian Tyrol

A trip was organised to the Tyrol region in Austria from 28^th to 31^st May to see at first hand the strategies used for the marketing, promotion and sale of the region's products and destinations. 16 professionals travelled from the Girona area, representing tourism sub-sectors (rural and mountain hotels, cycle touring and hiking companies), tourism associations and organisations (Costa Brava Verd Hotels, Itinerànnia, the Girona Greenways Consortium and the Costa Brava Girona Tourist Board) and Ferrocarrils de la Generalitat (Railways of the Government of Catalonia).

The programme of professional visits included cycle touring and hiking routes, visits to hotels and presentations by the Olympiaregion Seefeld and Leutasch tourist offices, among others.

 

The goal of the initiative, aimed at members of the Nature and Active Tourism Marketing Club of the Costa Brava Girona Tourist Board, was to discover destinations similar to the Pirineu de Girona that work with similar tourism products, as well as to foster exchange between Austrian and Catalan professionals. 

Prior to this familiarisation trip, and as part of the action programme for the support of the tourism sector and destinations of the Girona area, two trips were organised: one to Ribera de Duero for members of the DO Empordà Wine Route Club and one to Provence for representatives of various tourism sub-sectors in the Girona area (hotels, campsites, rural tourism establishments and nautical activity resorts of the Costa Brava).