News From Newsletter January 2014

2014 ACTION PLAN

The Tourism Board presents its 2013 results and 2014 Action Plan

The Costa Brava Girona Tourism Board presented its results for the 2013 financial year, which were satisfactory despite the economic crisis, and has announced its Action Plan and Objectives for 2014, which include an increase in the budget for foreign promotion, the development of new product marketing clubs and a new Costa Brava and Pirineu de Girona website.

The budget available to the Costa Brava Girona Tourism Board for 2014 totals 4.81 million euros, most of which is contributed by the Girona Provincial Council, while the remainder comes from the private tourism sector. Spending will be principally focused on publicising and raising the profile of the Costa Brava and Pirineu de Girona brands in the main feeder markets; further cooperation with the private sector, municipal councils and local entities in Girona province; widening and marketing the range of products available; making the destinations and companies within the area more competitive; providing more training; and developing more innovative on-line and off-line promotional activities.

The marketing and promotion strategy is based on three of the destination’s key strengths: culture, nature and gastronomy, which will be showcased at up to 34 trade fairs in Spain and abroad. Three new product marketing clubs will be created (Culture and Identity, Unique/Premium Experiences, and Wine and Gastronomy), the Tourism Board is participating in the Spanish Open being held at the PGA Catalunya Golf Resort, and a new tourist website will be launched, followed by a new website for trade professionals.

The Costa Brava Girona Tourism Board succeeded in implementing over 90% of the measures planned for 2013, including attending 40 Spanish and international trade fairs and organising 13 presentations to travel agencies and the press in cities which include Paris, London, Madrid, Valencia, Milan, Amsterdam, Moscow, Buenos Aires and Shanghai. A wide range of other activities included 6 promotional events aimed at the general public, 4 international roadshows, 24 workshops, 72 press trips, 37 familiarisation trips and 7 blogtrips.

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