Twitter @costabrava_ reaches 1,000 followers
More than 3,000 tweets, 1,000 followers and an average of 7 tweets a day on the twitter channel costabrava_
MARCH 2014
The Patronat de Turisme has set up social media channels with the aim of communicating with end users and potential customers in a direct and agile manner, generating discussion, sharing information and creating opinion. These channels enable information on the Costa Brava and Pirineu de Girona destination to be transmitted and exchanged in a fast and segmented manner.
At present, the @costabrava_ Twitter channel, active in Catalan and Spanish since September 2009, has generated 1,000 followers, more than 3,000 tweets and an average of 7 tweets a day. The number of followers is increasing, as is the number of accounts followed by the Patronat de Turisme and the number of lists organised according to topics of interest. The @visitcostabrava account (in English) was activated at a later date. It has 750 followers and is receiving new tweets every day.
The technical tourism conference, "Web 2.0 and social networks, keys to today's tourism business", and the 2.0 workshops, were followed in Twitter via hashtag #bitts, as were the G! Awards, via hashtag #premis. The use of hashtag #costabrava was also noteworthy.
The modernisation, boosting and implementation of new services and the improvement of the image of the official tourism portal of the Costa Brava and Pirineu de Girona are targeted at opening up new communication channels with our users.
