Roadshow in Russia
Tez Tour promotes the Costa Brava in Siberia and the Urals.
MARCH 2014
Eight hundred travel agents associated with the Russian tour operator Tez Tour from six cities in the federal districts of Siberia and the Urals (Krasnoyarsk, Novosibirsk, Tyumen, Yekaterinburg, Chelyabinsk and Perm) were informed about the Costa Brava brand's attractions for tourists for the 2014 season, with a view to marketing them among potential Russian tourists. The aim of the series of travelling presentations, given between 12 and 21 February by Tez Tour, the Patronat de Turisme Costa Brava Girona, Lloret Turisme and a number of businesses offering accommodation in Lloret de Mar, was to increase the number of Russian tourists visiting our area by 15% to 20%. The Patronat de Turisme Costa Brava Girona, Lloret Turisme and a number of companies offering accommodation, such as Rigat Park & Spa Hotel, Guitart Hotels and Samba Hotels took part in the roadshow. In 2013 the tour operator Tez Tour brought 125,000 tourists to Catalonia, 32,000 of whom went to the Costa Brava. This year it is hoped that the number can be increased by 15% to 20%. During the year the Patronat de Turisme will organise similar promotional actions in different parts of the Russian Federation with tour operators Natalie Tours and Coral Travel.
