Promotion at trade fairs

Participation in five international tourism trade fairs in central Europe and Israel.

The Costa Brava and Girona Pyrenees promoted and showcased the full range of their tourism options as well as their golf and diving tourism products at five international tourism trade fairs in central Europe and Israel in February. Participants at the Fiets Wandelbeurs trade fair had the opportunity to discover the tourism and hiking available in Girona’s destinations, generating special interest in products like Pirinexus, the Camí de Ronda footpaths and the Vies Verdes greenways. The Costa Brava’s water sports were the focus at London’s Dive show, where the spotlight was placed on specific activities such as scuba diving, snorkelling and the Vies Braves, a new product featuring open water swimming routes. Golf on the Costa Brava was promoted at the Rhein Golf trade fair in Düsseldorf with the help of new promotional materials. Pirineu de Girona tourism options in general were promoted at the IMTM trade fair in Tel Aviv, attended by Israeli tour operators and the public. The Costa Brava Girona Tourist Board rounded out a full month of promotional activity at the Salon des Vacances trade fair in Brussels, Belgium, presenting all the tourism options the region has to offer to the professionals and general public who attended the fair.