FITUR 2014
A packed diary of meetings with the main Spanish tour operators.
MARCH 2014
At the International Tourism Trade Fair in Madrid, FITUR, the Costa Brava Girona Tourism Board had a packed diary of meetings with Spain's top tour operators: Globalia, Rumbo, Logitravel, TripAdvisor and Lastminute. Co-marketing proposals aimed at widening the operators' product range and raising the profile of the Costa Brava and Pirineu de Girona destinations in the Spanish market were discussed at the meetings.
The Costa Brava Girona Tourism Board attended the fair from 22 to 26 January, sharing two spaces in the Catalonia stand with tourism entities and companies including Girona City Council, Lloret Turisme, Blanes Municipal Council and the Vies Verdes Consortium. The goal was to promote and raise awareness of the tourist attractions and services to be found in the Costa Brava and Pirineu de Girona area, and to present new tourist products and services for the 2014 season.
The Tourism Board also promoted products aimed at specific sectors such as business tourism, conferences and conventions, city breaks and wine and gastronomy tourism, in order to stimulate demand in a Spanish market which has been severely affected by the recession.
