Brand dissemination

The Costa Brava and Pirineu de Girona brands team up with the world of sports and culture with the goal of raising its international profile and adding value to the destination.

This summer the Patronat de Turisme has promoted the Costa Brava and Pirineu de Girona brands by sponsoring a series of national and international sports events held in the destination, which has served to raise the profile of the brand while achieving greater audience impact and media presence. The brand has also been present in cultural events and will shortly be featured at the Figueres Acoustic Music Festival, as part of the Salvador Dalí Sings show, which will take place on 2nd and 3rd September. The show will feature performers such as Pau Riba, Gerard Quintana, Dolo Beltran, Love of Lesbian, Estrella Morente, Amaral, Ana Torroja, Martirio, Kiko Veneno, Enric Casasses and Sol Picó, who will “dance” the voice of Dalí. The Pascal Comelade orchestra will perform the music live.

In the sporting sphere, the Costa Brava brand logo has been featured on advertising displays, in publications/activity programmes and on sports equipment etc. related to the Catalonia - Costa Brava Grand Prix World Windsurfing Championship, held in Roses bay, the 29er class World Sailing Championship, held in L’Escala, the Transpyr mountain bike race, which began in Roses and ended in Sant Sebastian, several Skydive Empuriabrava trials and and in the Manhattan Island Marathon Swim 2011, completed by Girona-based swimmer Miquel Suñer in July.

Through its sponsorship and assistance programme for clubs, associations, collectives and individuals, the Patronat de Turisme provides support for organisations or individuals from the Girona area with a national or international career in a sporting discipline or cultural activity related to the tourism sector. This enables the Patronat to raise the profile of the Costa Brava and Pirineu de Girona brands among the general public and in the media, enhancing their reputation and making them stand out.